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InfoTech // Weekend, October 5, 2008 Print Article Email To Friend(s) Feedback Text Larger Text Smaller One Column Two Columns  
Family-friendly Wii out to win battle-loving gamers
Time is GMT + 8 hours
Posted: 5-Oct-2008 00:01 hrs
Mario Pirchala holds the Wii control as he participates in the Wiimbledon Wii Tennis tournamentin June 2008 at Barcade in Brooklyn, New York. A cadre of studios joined Nintendo in San Francisco on Friday to demonstrate that the Wii's motion-sensing controllers can simulate guns and swords as well as golf clubs and orchestra batons.
 
 
Eric Nofsinger is betting that Nintendo's hot family-friendly Wii videogame consoles can win the hearts of "hardcore gamers" that lust for battle in action-packed virtual worlds.
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Nofsinger's team at US-based High Voltage Software is painstakingly crafting a "Conduit" first-person shooter game for the Wii that challenges players to repel alien invaders in a make-believe Washington, D.C.
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High Voltage was part of a cadre of studios that joined Nintendo in San Francisco on Friday to demonstrate that the Wii's motion-sensing controllers can simulate guns and swords as well as golf clubs and orchestra batons.
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"One of our missions from the start was definitely to make a game for the hardcore," Nofsinger told AFP as he provided a glimpse at a version of "Conduit" nearing completion.
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"What our game represents, and what we are really pushing for, is to deliver on the promise that Wii made when it first came out -- games for everybody."
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Nintendo's Wii has been an unprecedented success since its launch in November of 2006 and is credited with luring legions of "casual gamers" into a videogame world formerly dominated by young men and titles devoted to fighting.
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Wii titles have unabashedly been oriented to sports, music, and more communal play that appeals to children, women, senior citizens and others that previously shunned videogames.
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"No matter what you hear, we also believe in games that please the core," Nintendo marketing chief Cammie Dunaway said during a two-day event focused on Wii games heading for store shelves in coming months.
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She previewed a Wii version of "Call of Duty," a blazingly successful first-person shooter franchise with hordes of devotees that play it on Sony's PlayStation or Microsoft's Xbox 360 consoles.
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Wii COD players aim controllers like rifles and squeeze triggers to fire guns or flame throwers on a "World at War" battlefield.
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"A lot of gamers aren't teens in the basement anymore," Robert Taylor of Activision said as he demonstrated "COD World at War."
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"Those guys have grown up and have children. Dad wants to play something with the kids, and then be able to put on a shooter and have some fun after he puts them to bed."
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Wii has been referred to as the "other system" gamers buy as a lightweight option to heavyweight Sony Playstation 3 and Xbox 360 consoles.
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"It's up to us as publishers to show what is wrong with those stigmas," Jason Allen of CapCom said, noting each of the competing videogame consoles gets unfairly pigeon-holed.
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Allen showed off a CapCom game, "Dead Rising: Chop til you Drop," in which Wii controllers are waved to shoot, hack, slice, bash or saw zombies in a virtual shopping mall with chain saws, swords, pistol and other weapons.
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"Basically, you can just beat the crap out of zombies," Dunaway quipped.
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A "MadWorld" video game puts players in an animated city dominated by a kill-or-be-killed "Death Watch" game show.
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"Nintendo loves hardcore gamers; we really do," Nintendo spokesman Charlie Scibetta told AFP.
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"'Chop til you Drop' and 'MadWorld' might not be games for kids, but there are a lot of people out there that want a mature game experience. You can get that on the Wii."
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The Wii has been snubbed by some makers of major first-person shooter videogames because the console lacks the computing and graphics power designed into Xbox 360 and PlayStation 3 machines.
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"Nintendo has to overcome that," says Wedbush Morgan Securities analyst Michael Pachter, predicting that a beefed up, high-definition Wii console is in on the horizon.
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"A Wii HD would really position Nintendo well, which is why I'm absolutely convinced there is a Wii HD coming. Businesswise, they can't have people saying that their machine is a toy for my mom." — AFP

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