BBCW keynote address by Mike Lazaridis
Direct from Orlando, Florida
We're finally here (after sticking out a massive queue into the conference hall of the Orlando World Center Marriott Hotel) waiting to hear Mike Lazaridis, president and co-CEO of RIM (Research in Motion). If you're scratching your head over the name, Mr Lazaridis is the guy who stormed off the interview with BBC over the issue of
BlackBerry's security. At the special keynote address, which had a 3D presentation, Mr Lazaridis announced a plethora of apps and innovations for the BlackBerry PlayBook. The new BlackBerry Bold smartphones, with touchscreens AND qwerty keypads were also revealed.
Mr Lazaridis announced the integration with BBM, where location and badges can be shared amongst contacts. It will also be integrated with augmented reality with the new OS 7. Besides Mr Lazaridis, the president and CEO of Adobe, Mr Shantanu Narayen CEO of Adobe and CEO of Microsoft, Mr Steve Ballmer spoke on their various collaborations with RIM on the BlackBerry tablet, PlayBook. Mr Narayen told the crowd that 300 apps have been delivered to tbe BlackBerry App World using Adobe Air. Unlike the Apple iPad, the PlayBook will be able to run Flash videos and applications, for a full, "uncompromised" web experience.
Mr Ballmer revealed the default search function on the PlayBook will be powered by Microsoft's Bing. He added it will be integrated at the BlackBerry OS level and take the search component "beyond the application experience". Other announcements include the arrival of household game, Angry Birds to the Blackberry App World as well as the seamless integration of Android apps. As Mr Lazaridis demonstrated, the Android apps ran on the PlayBook without problems. The BlackBerry PlayBook will also have its a native email app, available through App World.
At the end of the keynote, Mr Lazaridis announced all 6,000 attendees will go home with a 16GB BlackBerry Playbook. To thunderous applause.
For the full story, check out our story in the Digital section in tomorrow's edition of TODAY.