Impact

Starbucks steps into conversation about race

Starbucks steps into conversation about race

NEW YORK — Starbucks is joining the national conversation about race in the latest sign that corporations are trying to tie their brands to big social issues.

Advertising big at big events

Advertising big at big events

NEW YORK — In a world where television viewers routinely zip through commercials, advertisers crave big-event television — live events that viewers watch in real time. And the...

Super Bowl ads get their own pre-game show

Super Bowl ads get their own pre-game show

NEW YORK — Super Bowl advertisers have previously kept mum about their commercials until they are broadcast during the game. Now, many sponsors are filling social-media...

Forget resolutions, just drink soda

Forget resolutions, just drink soda

NEW YORK — New Year’s resolutions to get in shape are a boon to fitness clubs and diet brands, but 7Up Ten, a low-calorie soft drink, is taking the unusual approach of...

Power of music — and sponsorships

NEW YORK — By the time Bruno Mars sings his first note at the Super Bowl XLVIII half-time show on Feb 2, a musical lollapalooza will have already made its way through New York...

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