Impact

Advertising big at big events

Advertising big at big events

NEW YORK — In a world where television viewers routinely zip through commercials, advertisers crave big-event television — live events that viewers watch in real time. And the...

Super Bowl ads get their own pre-game show

Super Bowl ads get their own pre-game show

NEW YORK — Super Bowl advertisers have previously kept mum about their commercials until they are broadcast during the game. Now, many sponsors are filling social-media...

Forget resolutions, just drink soda

Forget resolutions, just drink soda

NEW YORK — New Year’s resolutions to get in shape are a boon to fitness clubs and diet brands, but 7Up Ten, a low-calorie soft drink, is taking the unusual approach of...