Impact

Forget resolutions, just drink soda

Forget resolutions, just drink soda

NEW YORK — New Year’s resolutions to get in shape are a boon to fitness clubs and diet brands, but 7Up Ten, a low-calorie soft drink, is taking the unusual approach of...

Power of music — and sponsorships

NEW YORK — By the time Bruno Mars sings his first note at the Super Bowl XLVIII half-time show on Feb 2, a musical lollapalooza will have already made its way through New York...

Passing glasses of goodwill

New York – Welch’s most essential ingredient comes from vines, so it is fitting that for a new cause-marketing effort, the grape products brand is turning to Vine — the mobile...

Deals for a song

Deals for a song

NEW YORK — The choice of song has long been critical to a commercial’s success. Think Apple and Aussie rockers Jet’s Are You Gonna Be My Girl back in 2003.

Ready, set, shop!

Ready, set, shop!

NEW YORK — They say the holiday season is the Super Bowl of shopping because so much of retailers’ annual revenue — and profit — comes in between Thanksgiving and Christmas.

Charities’ shocking ads spur action

Charities’ shocking ads spur action

NEW YORK — To introduce a wider audience to Water Is Life, an upstart aid organisation that provides potable water to villages in developing countries, DDB New York startled...

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