Business

Lesaffre opens new Asia Pacific hub in Singapore

Lesaffre opens new Asia Pacific hub in Singapore
The Culinary Center designed by Lesaffre encourages close collaboration with regional customers to find innovative solutions for the region’s diverse local needs. Photo: FTP Edelman
Published: 8:05 PM, May 16, 2017
Updated: 10:52 PM, May 16, 2017

SINGAPORE — French yeast producer Lesaffre has set up a regional centre in Singapore, to house its baking, food taste, health and nutrition and biotechnology functions, along with its business operations.

The project involves a S$4 million investment by the firm, which expects to create more than 75 skilled jobs by the end of next year, according to a statement by the company on Tuesday (May 16).

The rising middle class in Asia represents an important growth market for the food manufacturing industry, and Lesaffre’s presence in Singapore will “enhance our sector’s innovation capabilities through potential research collaborations with local and regional partners,” said Ms Low Yen Ling, Senior Parliamentary Secretary, Ministry of Education and Ministry of Trade and Industry, at the opening ceremony.

Lesaffre has established partnerships with local food manufacturers such as Gardenia and Prima Flour Mills, said Ms Low.

“Companies can tap on Singapore’s pro-business environment, vibrant ecosystem of industry players, research capabilities and talent pool to serve growing markets in Asia. Our diverse demographic base also provides companies an ideal environment to test-bed innovations for different Asian consumers.”

Lesaffre, a French family-owned company with more than 160 years of history, is a global manufacturer of yeasts and fermentation products.

The 1,000 square metre space also houses a Lesaffre Baking Centre and Culinary Centre, serving as collaborative spaces for innovation to enable the group to better adapt and respond to the cultural habits and trends across the region, said the company.

Mr Joergen Lundgaard, Lesaffre’s managing director, Asia Pacific, said, “Singapore’s capabilities as a high quality, future ready, global food ingredients hub was a key factor in our decision to make it the home of our Asia Pacific regional hub.

Lesaffre will continue to invest in local and regional talent, process capabilities and innovative technology to support the robust growth in this important region.”