Conscious clubbing comes to Singapore

SINGAPORE — Imagine waking up extra early before work on a week day just to head to a club and dance? Starting the day with a 6.30am rave, with massages and juices taking the place of ubiquitous alcoholic tipples and other vices associated with the dance party scene, may seem like a bit of a stretch. But the main concept behind this new trend is that one does not need a drink to have a good time dancing. Revellers may even end up more energised and focused at work after a morning boost.

Conscious clubbing is a global movement that embraces sober partying in the morning as a fitness workout in place of a night out inebriated. Part exercise craze and part breakfast raving, this niche but growing trend has gained a cult following ever since it began popping up in London in 2013, instigated by Morning Gloryville, the morning club outfit created by event producer Samantha Moyo and bodywork therapist Nico Thoemmes. The movement has since spread to 23 cities across the globe, from Sydney and San Francisco to Barcelona and Bangalore. And now it is coming to Singapore.

Part of the specifically curated week-long programme of healthy morning activities organised by Kiwifruit marketer Zespri — the Zespri x Morning Gloryville Party will be making its South-east Asia debut on June 12, from 6.30am to 9.30am, at Club KYO.

A total of 34,000 morning ravers have already shown up to Morning Gloryville events with an estimated 319.5 dancing hours clocked and 4,156,103,925 calories burnt. And the organisers hope figures will keep growing. They said they have received requests from people around the world to bring the event to their hometowns.

“Morning Gloryville is a platform for fostering community and so every event is localised. Our events in every city are all connected by our common purpose to expand hearts and minds,” said Moyo. “We think that Singapore is one of the most open-minded communities in Asia and we feel that the community is ready to step out of their normal routines and challenge their rhythms. We’re excited because this is an opportunity to create an environment for an already-willing community to let go.”

Besides sober dancing at this alcohol-free event, there will also be a complimentary breakfast bar serving cold pressed Zespri SunGold Kiwifruit juice blends alongside a host of other healthy foods. The ready-to-go breakfast menu — put together by gourmet raw food chef, Sandra Lee — will serve wholesome breakfast options such as roast chicken and vegetarian wraps with kiwifruit slices, kiwifruit devilled eggs with avocado egg cream, chia puddings, cupcakes and cookies.

Morning Gloryville is also known to work with the local creative communities, and in the case of Singapore’s debut event, organisers have enlisted the help of Sweetalker aka Vijay Singh, who will be the breakfast party’s hype man. GENEVIEVE LOH

Zespri x Morning Gloryville Party is open to the public; admission is free for all guests above 16 years of age by registration at http://www.wakeupwithakiwi.com.