Eight Mediacorp radio stations among top 10: Survey

SINGAPORE — Eight out of 10 most-listened-to radio stations are from Mediacorp, according to the latest Nielsen Radio Survey.

This is the fifth consecutive survey that eight radio stations from the media company made to the list.

According to the findings, Chinese radio stations Love 972, YES 933 and Capital 958 are the top three most-listened-to stations in Singapore with listenership of 19.9 per cent, 19.3 per cent and 18.4 per cent respectively.

The other stations include Class 95 (ranked No 4), Warna 94.2FM (No 6), Gold 905 (No 8), 987(No 9) and Oli 96.8FM (No 10).

Ms Jomay Wan, lead of Chinese Audience & Content, said: “Chinese stations continue to reach out to listeners with new surprises, including putting the popular Love 972 morning radio show, The Love 972 Morning Quartet, on television, and engaging the youth by inviting Channel 8’s Project Super and Campus SuperStar past contestants to be on YES 933 to sing live on-air and on Facebook.”

English radio stations Class 95 attained a listenership of 15.9 per cent, while 987 attained a listenership of 9 per cent, an increase of 70,000 listeners from the last survey.

“Initiatives by the English radio stations focused on rewarding listeners. Gold 905’s Make Someone’s Day and 987’s 1 Second Away From 10K are two significant initiatives which connected stations with our radio listeners. Flyaway by Class 95, Gold 905 and 987, received remarkable attention as we fly listeners on trips to meet their favourite artistes,” said Ms Michelle Chang, lead of English Audience & Content.

The Nielsen Radio Diary Survey also measures radio stations’ performance in terms of Share, and Time Spent Listening (TSL).

Share is defined as the total number of 15-minute time spots listened to a station divided by total 15-minute time spots listened for all stations, while TSL is defined as the average amount of time a listener spends listening to a radio station in a week.

Love 972 is the number one station in terms of Share at 14 per cent, while listeners on Warna 94.2FM spent the longest time with the station at 18 hours and 38 minutes, an increase of close to two hours from the last survey.