MeClub bags two awards

SINGAPORE — MeClub, MediaCorp’s loyalty programme, marked its second anniversary this month with two awards at the Loyalty & Engagement Awards 2014 last week.

Organised by Marketing Magazine, the awards honour the best loyalty marketing strategies in Southeast Asia. MediaCorp took home Silver Awards for Best Use of Loyalty Related Technology and Best Engagement Strategy by a Media Owner, both of which were being presented for the first time.

Yane Tan, assistant vice president, Loyalty Programme, MediaCorp, said: “We are proud that MeClub has again received industry recognition for our innovative loyalty marketing efforts. Our audiences are at the heart of everything we do. We are constantly exploring new technological platforms to better engage them. Our members can look forward to even more exciting rewards and experiences from MediaCorp.”

MeClub has more than half a million members to date and says it will continue to engage and reward audiences across various MediaCorp platforms. Members can look forward to new programme enhancements including regular meet-the-star sessions, personalised on-air dedications, autographed memorabilia, exclusive behind-the-scenes TV tours and even a taste of MeClub’s very own limited-edition ice cream.

The MeClub App is available for download from the App Store and Google Play. Visit http://www.meclub.sg for more details. CHRISTOPHER TOH