SINGAPORE — Free diamond earrings, free bubbly.
No, it is not some swanky fashion do. These are just some of the offerings at the elaborate parties surrounding this year’s Formula 1 SingTel Singapore Grand Prix.
This year competition has grown, such that organisers say they are turning to more innovative ways to attract the crowds. In other words, simply bringing in international DJs alone wouldn’t cut it.
For starters, ladies heading to the SKY Grand Prix Party will not only enjoy a complimentary glass of champagne, two lucky ones will be surprised with a pair of heart-shaped caraters diamond earrings worth S$20,000. Not only that, the party will feature DJ Angie Vu Ha, Asia’s sexiest Supermodel DJ and Miss Playboy Social October 2012 Winner.
“Everyone is trying to get a slice of the F1 party ... but, at the same time, people may find the novelty of F1 wearing thin, so giving diamonds may be the way to go,” said Aaghir Yadav, Director of Creative Insurgency, which is organising the SKY party.
Ku De Ta is marketing its Formula 1 packages around “dinners and drinks with a view”, with dinner menus starting from S$128++ per person. Plus, there are opportunities to rub shoulders with celebrities who have been spotted there over the past five years.
Said Dolores Tay, Global Director of Public Relations & Marketing at Ku De Ta: “With the amazing entertainment selections during this period, it will definitely attract party-goers who would not otherwise be Formula 1 fans.
“Our Grand Prix parties are getting more and more popular, and we are seeing bigger business receipts year-on-year. The month of September is traditionally a ‘high party’ season for Ku De Ta Singapore. Being on top of one of the most iconic hotels in Singapore, there is a healthy spike in the numbers of our guests during this period.”
The tussle for the customer dollar is definitely on, agreed Robbie Hoyes-Cock, Managing Director of The Podium Lounge, which has increased its venue space in conjunction with their venue partner The Ritz-Carlton, Millenia every year, and sales receipts have increased about 50 per cent year-on-year.
“I have noticed that this year, far more nightlife events are trying to ‘get in on the action’, and this is a good thing. Diversity and variety are good and more competition forces us to improve our line-up of entertainment each year and so the upward cycle continues from year to year,” said Hoyes-Cock.