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Popular singing competition The Voice to have a Singapore/Malaysia version

SINGAPORE — Singapore artistes may soon not have to look too far to get their shot of fame. Popular international singing contest The Voice will be having a Singapore/Malaysia edition after film producer mm2 Entertainment acquired exclusive licensed rights to produce and broadcast The Voice from Talpa Global.

The Voice will be having a Singapore/Malaysia edition after film producer mm2 Entertainment acquired exclusive licensed rights to produce and broadcast The Voice from Talpa Global. Photo: The Voice US facebook page

The Voice will be having a Singapore/Malaysia edition after film producer mm2 Entertainment acquired exclusive licensed rights to produce and broadcast The Voice from Talpa Global. Photo: The Voice US facebook page

SINGAPORE — Singapore artistes may soon not have to look too far to get their shot of fame. Popular international singing contest The Voice will be having a Singapore/Malaysia edition after film producer mm2 Entertainment acquired exclusive licensed rights to produce and broadcast The Voice from Talpa Global.

mm2 Entertainment, which is the company behind hit army movie franchise Ah Boys To Men, will produce the Singapore/Malaysia version of The Voice in Mandarin. The series, which is slated to air in both countries next year, is the first time a single version of the format is produced for two territories.

Melvin Ang, chief executive officer of mm2 Asia, said: “Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world. Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”

According to Talpa Global, The Voice has attracted more than 500 million viewers. It has over 55 million Facebook fans and more than 10 million Twitter followers. The Voice and The Voice Kids have close to 8 billion YouTube views and over 12 million subscribers worldwide.

Maarten Meijs, managing director of Talpa Global, said: “The Voice continues to prove its universal appeal, with the focus on positivity being the differentiating factor that speaks to audiences around the globe. Currently airing in over 180 countries with close to 70 local productions, a very rare accomplishment in today’s television landscape, we’re incredibly proud that The Voice has reached yet another new territory and believe the format will be a fantastic hit in Singapore and Malaysia.”

The 11th season of its American edition is currently airing, and features singers Adam Levine, Blake Shelton, Miley Cyrus and Alicia Keys as coaches to the contestants.

The recent Sing! China, a rebranded version of The Voice of China, saw home-grown singer Nathan Hartono emerge second place.

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