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Top trending YouTube videos: Local content draws viewers in S’pore and abroad

SINGAPORE — From the types of Pokemon Go players in Singapore to the National Day theme song performed by local band 53A, local content continued to draw Singaporeans — and even more foreign viewers — to YouTube this year.

Photos: NDPeeps/YouTube, Nuria Ling/TODAY, Raymond Tham/TODAY, Night Owl Cinematics

Photos: NDPeeps/YouTube, Nuria Ling/TODAY, Raymond Tham/TODAY, Night Owl Cinematics

SINGAPORE — From the types of Pokemon Go players in Singapore to the National Day theme song performed by local band 53A, local content continued to draw Singaporeans — and even more foreign viewers — to YouTube this year.

Half of the top 10 non-music trending videos on YouTube here this year were Singapore-related, including two videos by Night Owl Cinematics and one by popular Youtuber Tan Jian Hao, according to a list released by Google on Thursday (Dec 8).

Local content also made a stronger mark on the global audience, with foreign viewership for the top 100 local creators in Singapore up by 69 per cent over the past year. Meanwhile YouTube watch time in Singapore grew by 35 per cent over the past year.

The top trending videos of the year are decided and ranked based on a combination of metrics including views, comments, likes and shares that a video gets.

Topping both Singapore’s and the global non-music list was viral hit PPAP – Pen Pineapple Apple Pen by fictional singer Pikotaro.

Meanwhile, The Chainsmokers’ song, Closer ft. Halsey, topped the list of the top ten 10 trending music YouTube videos in Singapore, and the band’s song, Don’t Let Me Down ft. Daya, was at eighth spot.

Others featured on the list include contemporary artistes like Calvin Harris, Coldplay, Zayn Malik, and Charlie Puth.

The top 10 trending YouTube videos in Singapore:

Singapore: Top Trending YouTube Videos (non-music)

1. PPAP Pen Pineapple Apple Pen

2. Why Young People Hate Chinese New Year!

3. National Day Song 2016: Tomorrow’s Here Today, performed by 53A

4. 【FULL】《中国新歌声》第1期:【新加坡暖男天籁歌声 男主播深得女粉心】SING!CHINA EP.1 20160715 [浙江卫视官方超清1080P] 周杰伦 那英 汪峰 庾澄庆

5. Marvel’s Captain America: Civil War - Trailer 2

6. Kabali Tamil Movie | Official Teaser | Rajinikanth | Radhika Apte | Pa Ranjith

7. Adele Carpool Karaoke

8. Boys Vs Men

9. 8 TYPES OF POKEMON GO PLAYERS IN SINGAPORE

10. Suicide Squad - Official Trailer 1 [HD]

Singapore: Top Trending YouTube Videos (music)

1. The Chainsmokers - Closer ft. Halsey

2. Fifth Harmony - Work from Home ft. Ty Dolla $ign

3. Calvin Harris - This Is What You Came For ft. Rihanna

4. Zayn Malik - PILLOWTALK

5. Coldplay - Hymn For The Weekend

6. Charlie Puth - We Don’t Talk Anymore (feat. Selena Gomez)

7. Mike Posner - I Took A Pill In Ibiza (Seeb Remix)

8. The Chainsmokers - Don’t Let Me Down ft. Daya

9. Major Lazer - Cold Water (feat. Justin Bieber & MØ)

10. twenty one pilots: Heathens (from Suicide Squad: The Album)

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