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Don’t be scared of Kim’s Kardashian’s bleached brows

LONDON — Kim Kardashian’s new bleached brow look was so surprising that it debuted this week with a new hashtag #DontBeScaredOfMyBleachedBrows.

LONDON — Kim Kardashian’s new bleached brow look was so surprising that it debuted this week with a new hashtag #DontBeScaredOfMyBleachedBrows.

We were scared — we can’t help it — as there’s something unnerving about a woman losing her face framers. As expertly exhibited by the Polaroid taken alongside the bushy-browed Cara Delevingne, you just can’t overestimate the power of a brow to give your face structure and form.

Mrs West explained that her new barely-there blonde brows were for a photo shoot. She must have liked the look, though. To bleach brows takes minutes, as does the dye-reversal job (as performed backstage at the Alexander Wang show last season).

This reminds us of the time the beauty world stopped turning its cogs when the reality television star stepped out with blonde hair, only to reveal it was a wig. “It’s just a wig! Looks so real though, right?” she asked. It did. So good, in fact, that Kardashian took the positive reaction and ran all the way to the salon to bleach her tresses for real a few weeks later.

The moral of the story is, we must try harder not to raise a brow every time she makes a beauty move and, for those of you at home, don’t bleach your brows. THE DAILY TELEGRAPH

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