New ‘Ladysaver’ soap for Breast Cancer Awareness Month

SINGAPORE — This month, which is designated as Breast Cancer Awareness Month, there’s a new soap that will remind you to “check breasts”.

The Breast Cancer Foundation (BCF) has introduce the Ladysaver Soap to encourage women to conduct breast self-examinations monthly.

Each bar of soap is handcrafted using moisturising organic goat’s milk, infused with rose essential oil, and is embedded with a waterproof reminder that will be revealed progressively with every shower.

The soap was developed by marketing communications firm DDB Group Singapore and produced in collaboration with artisanal soap-making company and local sponsor Soap Ministry. Breast cancer survivors and their supporters have also lent their hands to creating the soap.

“We believe that this initiative is a positive step towards bringing the topic of breast cancer and the need for regular self-examinations out into the open,” said Noor Quek, president of the Breast Cancer Foundation.

At the same time, it will “provide an easy, personal way for everyone in Singapore to translate their concern for the well-being of all the special women in their lives into meaningful action”.

Rowena Bhagchandani, managing director of DDB Group Singapore, said: “This initiative is really about raising awareness of breast cancer among everyone, not just women, but anyone with women in their lives.

“The simple gesture of gifting a box of soap roses is not only something everyone can relate to easily, but the act provides a first step to helping save lives through advocating early detection.”

The Ladysaver Soap is sold at S$80 for a gift box of 12 soap roses. Profits will go to funding further breast cancer awareness initiatives by BCF. Gift boxes are available online at http://soapministry.com/bcf and at Soap Ministry’s Liang Court outlet.