Popular Malaysian beauty ecommerce site Hermo launches here

SINGAPORE — Malaysian-based cosmetics and skincare online marketplace Hermo will now be available to people here.

The top beauty e-tailer in Malaysia, announced today (March 23) in a press release that it has set up shop here with a dedicated local team and warehouse. Beauty enthusiasts can expect over 500 Korean, Japanese and Taiwanese beauty brands up for grabs on their site, including brands that were previously unavailable in Singapore, such as April Skin, Cremorlab, A’pieu, and Mamonde.

The site will also offer products Innisfree and Etude House which are yet to be released in Singapore, said the release.

Hermo also promises prices to be below that of retailers, as well as a “no-questions-asked refund policy” when they shop with the site. “By maintaining direct relationships with its Korean suppliers, there is an assurance of authenticity that many other marketplaces cannot offer,” it said.

“Most cosmetics purchases in Southeast Asia are still made in brick and mortar stores, but I believe more shoppers will start buying makeup online because they can find better prices, a wider selection of products, and user feedback,” says Ian Chua, CEO and co-founder of Hermo.

Hermo was launched in 2013 in Malaysia, and has since gathered a base of more than 250,000 users. According to Hermo, they process 2,000 orders per day and generate RM 4million in revenue per month. Last year, it managed to raise over US$2 million from Gobi Partners, Crystal Horse Investments and angel investors, which will aid its expansion in Southeast Asia. JOY FANG

For more information, visit www.hermo.sg.