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Yves Saint Laurent Beaute unveils second boutique in Singapore

SINGAPORE — French brand Yves Saint Laurent Beaute has unveiled its second boutique at VivoCity, following the success of its first boutique at ION Orchard, which opened in 2012.

Yves Saint Laurent Beaute opens its second boutique at VivoCity. Photo: Larry Yeo.

Yves Saint Laurent Beaute opens its second boutique at VivoCity. Photo: Larry Yeo.

SINGAPORE — French brand Yves Saint Laurent Beaute has unveiled its second boutique at VivoCity, following the success of its first boutique at ION Orchard, which opened in 2012.

The 500 sq ft store will be offering its entire range of make-up and skincare products, as well as a stable of fragrances. The boutique houses a cosy fragrance corner where customers can take a whiff of scented porcelain cubes before settling on the perfume of their choice. The new store also boasts a hybrid look of old and new YSL Beaute concepts, marrying elements of the glossy, dark vibe that YSL Beaute stores used to have and a new gold luxe feel.

Zling Ng, business manager of Yves Saint Laurent Beaute, said: “We are super excited to be launching this store. In September, we will be carrying a limited edition eye shadow palette made available only for the boutiques. Beauty counters are normally very small and tight so we made our counters bigger for a better sensorial experience and to encourage a lot of free play at this boutique. This is the first boutique in Singapore where customers can actually pick up and try the colours that we offer, from nail polishes to lipsticks and glosses.”

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