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5 questions with GLAMGLOW’s Glenn and Shannon Dellimore

SINGAPORE — Back before they were on the map, husband and wife tag-team Glenn and Shannon Dellimore were debating with some of their celebrity friends about the existence (or lack thereof) of a product that would get the skin camera-ready, as well as deal with fine lines and age spots and sun damage all in 10 minutes.

SINGAPORE — Back before they were on the map, husband and wife tag-team Glenn and Shannon Dellimore were debating with some of their celebrity friends about the existence (or lack thereof) of a product that would get the skin camera-ready, as well as deal with fine lines and age spots and sun damage all in 10 minutes.

They couldn’t find one, so they decided to make it themselves in 2010. The result? A little company called GLAMGLOW. “We gave our first little cup to Keanu Reeves, another to Beyonce and Lindsay Lohan. They all loved it. Literally, in weeks we had people calling and before we knew it, we were meeting Natalie Portman, sending stuff to Denzel Washington, Jennifer Aniston, Lady Gaga ...

“It comes down to our drive and our passion to do something for our friends, and to create something that’s different,” Glenn said.

Despite facing an economic recession, they took a gamble to ship GLAMGLOW internationally — and hit the jackpot. “In 36 months, we were in 80 countries. Last year, we did 106 million in retail sales, we’re in over 6,000 stores, 25 airlines and 52 cruise ships,” said Glenn.

Attributing GLAMGLOW’s success to the magic mix of “great efficacy, great results ... and packaging that inspires creativity”, Glenn said, the GLAMGLOW brand has become “really famous for providing instant results, innovativeness and helping people feel sexy”.

The success of GLAMGLOW has, if anything, humbled the duo. “Whenever we see anyone who uses our product, we get excited and wowed. We’re in awe. It’s a great honour — they could use any product in the world and they chose GLAMGLOW,” said Shannon.

Q: Could you tell us more about Youthmud and Supermud?

Shannon: Youthmud is an anti-ageing treatment with three star ingredients and will brighten, soften and firm the skin texture in 10 minutes.

Glenn: It’s currently voted the world’s best mask in 44 countries.

Shannon: Our Supermud Clearing Treatment is for anybody with problematic skin. You can use it as a full mask or as a spot treatment.

Glenn: Last year, Supermud was the No1 selling skincare product in Sephora in the United States.

Q: How long should the masks be kept on for, and how often should they be used?

Shannon: Keep it on anywhere from five to 20 minutes. We recommend using the mask about twice a week, but really just as often as needed.

Glenn: It’s got 12 to 15 uses in a jar, so it should last you a month and a half to two months.

Q: Who should use GLAMGLOW?

Shannon: Everyone! Everyone really needs a good treatment mask to treat their skin. Our products are for men and women of all ages and all skin types.

Glenn: When we formulate our products, we formulate for Asian skin, Caucasian skin, just all skin types. We’re not sure who’ll use it, so it has to be right for everyone. It’s a true product for everyone.

Q: Guys are usually pretty lazy with skincare, so what would you say to a guy who’s hesitant about trying GLAMGLOW for the first time?

Glenn: GLAMGLOW was designed for a guy. A lot of men use the product, even bad-boy rock stars like Tommy Lee, whom you wouldn’t think would be using the product. Guys are lazy. I’m lazy. We want things to be quick and easy and we don’t wanna think about it. But GLAMGLOW is a really easy product. Even the packaging is very unisex. Everyone can get to try GLAMGLOW without feeling like it’s for a particular sex.

Q: Do you have a beauty tip to share?

Shannon: Never go to bed without washing your face. It clogs the pores and is actually one of the causes of breakouts. It’s just one of the worst things you can do. ZHANG WEIFANG and CHRISTIE YEO

GLAMGLOW’s Youthmud Tinglexfoliate, Supermud Clearing Treatment and Brightmud Eye Treatment are retailing for S$92 each at Escentials Paragon and Sephora stores.

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