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Chocoolate to launch new collection with PomPomPurin

SINGAPORE — This year marks the 20th birthday of Sanrio’s most popular character, PomPomPurin. And to mark the occasion here, casual lifestyle and streetwear brand Chocoolate is collaborating with Sanrio to come up with a collection, aptly called the Chocoolate x PomPomPurin Collection.

SINGAPORE — This year marks the 20th birthday of Sanrio’s most popular character, PomPomPurin. And to mark the occasion here, casual lifestyle and streetwear brand Chocoolate is collaborating with Sanrio to come up with a collection, aptly called the Chocoolate x PomPomPurin Collection.

According to a spokesperson for Chocoolate, the collection consists of women’s wear, children’s wear and accessories, with the brand’s usual black-white-grey colour scheme and splashes of red and yellow.

These include T-shirts, hooded onesies (which makes you look like PomPomPurin) and berets, which you can buy singly or in a bundle set comprising two T-shirts and a comestic box).

There will also be special PomPomPurin towel set and a PomPomPurin bolster which will be given away with a single net purchase of S$120 or above (for the towels) and S$180 or above (for the bolster).

And yes, you need to purchase at least one Chocoolate x PomPomPurin collection item in a single transaction.

The collection will, of course, feature PomPomPurin’s image, as well as images of his friend, Muffin the hamster.

As an added bonus for fans, Chocoolate will launch a month-long joint project with the PomPomPurin Cafe in Singapore. From July 1 to 31, the PomPomPurin Cafe at Orchard Central will be decorated with the images and black-and-white polka dots featured in the Chocoolate x PomPomPurin collection.

A special Chocoolate x PomPomPurin display counter will be set up in the cafe, where you can buy some products, and the cafe will serve a new chocolate drink specially created for this occasion called the — wait for it — Butt…It’s Iced Chocolate.

For the uninitiated, PomPomPurin is a yellow golden retriever dog character introduced by Sanrio in 1996. Always seen with a brown beret, the cute pup loves drinking milk and eating soft food and pudding that his mother makes.

While seemingly not as famous as its counterpart like Hello Kitty, his fluffy-looking, huggable appearance has earned him legions of fans around the world and the title of first place winner in the Sanrio Character ranking in 2015.

Chocoolate regularly has crossover collections which include the previous Hello Kitty collection and a new Nissin collection (yes, the instant noodle brand) that will be launched on Saturday (June 11) as well as an upcoming collaboration with LINE, also in July.

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