Style scoop: Levi’s, Fred Perry, Puma

WHAT A FEELING. Beating the sweltering heat in style is now possible with the new COOLMAX collection from Levi’s. Specifically constructed to combat hot weather without sacrificing comfort, the range features COOLMAX fibres that create a cooling effect while enabling proper body ventilation. Available in several styles, highlights include the Classic 5-Pocket Jeans in 501 Original straight and 511 slim cut designs for guys and the Skinny, Straight and Cropped jeans for women. An ongoing promotion at Levi’s has jeans going at S$99.90, with a minimum purchase of two pieces. (Valid for; jeans priced up to S$189.90 only). Jay Gee Card and Citibank card holders can also enjoy an additional 5 per cent off their purchases.

Available at all Levi’s outlets.

NEW ON RACKS. This year’s Raf Simons x Fred Perry Collection for Spring/Summer 2015 sees exciting references from abstract African-inspired forms with updates in sizing and style for the brand’s signature slim-fit polos with detachable collars. You can also expect embroidered badge logos with an ‘R’ in graphic form and textured pockets adorning the woven and pique shirts. Looking for the boldest shirt to own from the collection? Look no further than the abstract African-inspired screen print sweatshirt in Pivet Green.

Available exclusively at the Laurel Wreath Collection Shop, #03-08, Mandarin Gallery.

FRESH BLOOMS. What do you get when you draw inspiration from Japan’s iconic cherry blossom trees and the tradition of Hanami? The answer lies in Puma’s latest offering, The Sakura Project. The brand has collaborated with renowned sneaker designer Ronnie Fieg to produce two exciting models, the R698 Sakura (S$230, a dreamy bold deep pink number) and the R698 Mid (S$250, a deeper burgundy to navy design). Get this if you love sneakers with that blast of colour and gradient designs.

From April 11, available exclusively at Limited Edt stores.