Theo James announced as new ambassador of BOSS Parfums
BARCELONA – It was double the fun yesterday when BOSS Parfums unveiled not only its new seductive fragrance named THE SCENT, but also actor Theo James as its new ambassador at a press conference at the equally divine Esferic, located in Montjuic in the Joan Brossa gardens in Barcelona. (An interesting aside: The building was constructed for the International Barcelona Exposition in 1929.)
Scent of a man: Divergent star Theo James is the new face of BOSS Parfums.
BARCELONA – It was double the fun yesterday when BOSS Parfums unveiled not only its new seductive fragrance named THE SCENT, but also actor Theo James as its new ambassador at a press conference at the equally divine Esferic, located in Montjuic in the Joan Brossa gardens in Barcelona. (An interesting aside: The building was constructed for the International Barcelona Exposition in 1929.)
But back to Theo James, who is best-known for breakthrough performance as Tobias “Four” Eaton in the Divergent series of movies, as well as his appearances in popular TV drama Downton Abbey, and movies such as Underworld: Awakening and Bedlam.
“I’m honoured to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance,” said the 30-year-old star.
James joins the ranks of Gerard Butler and Gwyneth Paltrow as ambassadors for BOSS Parfums. This marks his first fragrance campaign. The SCENT will be available in Singapore from September.
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