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Fitness First to open luxury gym for C-suite executives

SINGAPORE — Perched on the top floor of a swanky new office tower in the Central Business District (CBD), an exclusive S$9.5 million gym will open its doors in the second half of this year.

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SINGAPORE — Perched on the top floor of a swanky new office tower in the Central Business District (CBD), an exclusive S$9.5 million gym will open its doors in the second half of this year.

But membership comes at a hefty price and it is offered, by-invite, to only 999 people here who are part of the corporate elite.

Today (May 20), United Kingdom-based fitness chain Fitness First announced that it would be launching a “first-of-its-kind globally” gym that is “designed exclusively for C-suite executives and discerning individuals seeking a holistic and luxurious fitness and wellness experience”.

Called Gravity, the gym is targeted at C-suite and senior executives in the CBD. To join, one has to be invited and pay S$3,000, on top of monthly fees of about S$600 — almost five times more than average monthly membership fees at gyms here.

The new 17,000 sq ft gym will be located on the 38th floor of CapitaGreen tower on Market Street. It will boast services such as on-site wellness consultations, one-to-one personal coaching, and a smartphone application that members can use to track their fitness progress as well as network with one another.

The gym also has a lounge, work stations and meeting rooms. A 6,500 sq ft restaurant is scheduled to open in October, which can be patronised by the public during lunch and dinner hours. Breakfast will be specially catered for members and their invited guests.

Making headlines in the UK, the gym was touted there by Fitness First as a “private and intimate” place, catering to chief executives who “do not want to be down there in the gym with a lowly clerk”.

Responding to TODAY’s queries, Fitness First said that in a survey of senior executives here, 94 per cent said they “would prefer a private, premium and personalised environment to help them achieve their health and wellness goals”.

In Asia, Fitness First operates gyms in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Thailand.

Mr Simon Flint, who heads the company’s Asia business, said Singa­pore was chosen as the location for its first “private members’ club” because the Republic was “a thriving international business hub with a large population of business executives who are concerned about their health and well-being”.

Senior executives whom TODAY spoke to said that if invited, they would wait and see before joining the gym. Mr Shashi Nathan, a partner at law firm Withers KhattarWong, said: “It has to be worth the money you are spending … (and) the gym needs to show that it is different from other similar exclusive clubs.”

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