Local startup GNum unveils online call service

Local startup GNum unveils online call service
Published: 1:35 PM, October 20, 2014

SINGAPORE — Local technology startup GNum today (Oct 20) unveiled a service that allows mobile phone users to receive calls from any electronic device via a personalized web URL.

A registered GNum user will receive an URL — essentially a web address — and that URL can then be used by a counterparty to call the user from anywhere in the world through online devices such desktop computers, tablets or smart phones, explained company chief executive Mr Alexandre Yokoyama in a press briefing this morning.

GNum, which has been launched only in Singapore but will go regional soon, is now in the beta testing phase, but is available for registration now with a promotion that includes 200 free minutes. The service will be priced tentatively at S$15 per month.

Talks with local telcos are also underway for a partnership that will see GNum becoming a value-add service riding on telco plans, Mr Yokoyama said, in a move that will differentiate GNum from other over-the-top services that are cannibalizing telco revenues such as Line or Whatsapp.

The product arrived on the back of a S$7 million seed funding from Tembusu Partners, in one of Singapore’s biggest first-round investments.

Mr Chik Wai Chiew, a partner of Tembusu, expressed his confidence that GNum will have tremendous growth potential due to Singapore’s enormous mobile phone user base.

In the backdrop, Singapore’s tech startup scene is also maturing, Mr Chik noted, adding that the community’s critical mass and quality is better than ever, which is a boon for the Republic’s economy.