Mediacorp’s magazines go all-in with digital

SINGAPORE — Readers of Mediacorp publications like Elle Singapore and Style will soon have a greater variety of online content as part of the company’s digital drive.

In a release on Monday (March 27), the media company said it is boosting its digital magazine business with “fresher, immersive content and more videos on its digital platforms across web, mobile and social”.

Elle Singapore, for instance, will also be devoting greater coverage to cultivating personal style, with an extensive video line-up that will cover topics like self-expression and body positivity. And in a move related to Elle Singapore’s digital initiatives, former TV personality Sharon Au has been appointed its new Publisher. Ms Au has over 20 years’ experience in the media industry as a television presenter, actress, digital business owner and editor. Concurrently, she helms styleXstyle, one of Mediacorp’s first forays in digital media.

Meanwhile Mediacorp’s Style brand will also migrate most of its content to its digital portal styleXstyle as the brand increases its focus on a millennial audience with fresh fashion, beauty and wellness content. Style and Style: Men magazines will cease publishing its print editions after April but there will be special supplements throughout the year around weddings, timepieces, accessories and other areas that appeal to contemporary men and women.

“Reimagined for the preferred consumption by Style readers, our digital content will combine everything they know and love about the print magazine with the power of a digital offering, said Ms Jessie Sng, Head, Women, Men and Parents segments. “This new experience is at once aspirational and accessible.”

Mediacorp has been progressively repositioning its magazine brands from print to multimedia.

Manja, its highly popular Malay print title, has evolved into a weekly television programme offering the latest entertainment and lifestyle-related content including tips and advice for women in the Malay community.

8 Days, Mediacorp’s flagship entertainment title which first hit newsstands in 1990, went digital-first earlier this year and is fast growing page views and unique visitors.