Online grocery retailer honestbee to launch food delivery service

SINGAPORE — Online grocery retailer honestbee is entering the increasingly crowded food delivery business, with plans to cater to the Central Business District, Bukit Merah and River Valley areas starting next week.

A spokesperson for the locally-based start-up told TODAY that the company has partnered 35 restaurants, and is looking to bring in more partners as new delivery zones open up.

“The aim is (to deliver to the) whole of Singapore but we will grow organically,” added the spokesperson, in response to queries about its growth plans.

The spokesperson added that honestbee aims to distinguish itself from other food delivery companies like Foodpanda and Deliveroo by capitalising on its other related services.

The company began as a grocery delivery service when it first launched in Singapore in July 2015, and recently expanded to providing on-demand laundry services as well.

The company said its delivery service will be “just as fast or faster” when compared to the other players in the market. It is currently running a promotion on its Facebook page by giving away a free meal worth S$30 to ten winners.

Since its launch in Singapore in 2015, the locally-based start-up has expanded across the region, with offices and operations in Hong Kong, Taipei and Japan. The company currently lists eight Asian countries on its website as areas of operations.