Motor Racing

Singapore Airlines signs on as Singapore Grand Prix title sponsor

Singapore Airlines stewardesses posing during the announcement that Singapore Airlines will be the title sponsor of F1 Singapore Grand Prix, Apr 15, 2014. Photo: Wee Teck Hian
Michael Roche (3rd from left), Executive Director of Singapore GP, Goh Choon Phong (4th from left), Singapore Airlines CEO, Ong Beng Seng (5th from left) from Singapore GP and Stephen Lee (6th from left) Chairman of Singapore Airlines, at the announcement on April 15, 2014. Photo: Wee Teck Hian
Photo: Channel NewsAsia
One of the two full-page ads in the TODAY newspaper, April 15, 2014.
One of the two full-page ads in the TODAY newspaper, April 15, 2014.
SIA replaces SingTel as title sponsor for 2014 F1 race in Singapore
Published: 9:28 AM, April 15, 2014
Updated: 1:24 PM, April 15, 2014

SINGAPORE — Singapore Airlines announced today (April 15) that the local carrier has signed on as title sponsor of the Formula 1 Singapore Grand Prix, which will be held at the Marina Bay Street circuit from Sept 19 to 21.

The title sponsorship deal is for two years, with an option to renew after. The sponsorship cost is currently unknown.

“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to doing so in the lead up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO Goh Choon Phong.

“We are very happy to have Singapore Airlines join the F1 family by becoming the title sponsor of the extremely popular Singapore Grand Prix, which was the first F1 night race, and this demonstrates Singapore’s forward thinking, an attribute Singapore Airlines has always achieved,” added F1 Group CEO Bernie Ecclestone.

Said Singapore GP’s Ong Beng Seng: “We are delighted to welcome Singapore Airlines as title sponsor of the Singapore Grand Prix. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and F1 around the world.”

Known as crown jewel of the F1 circuit, the Singapore race was previously known as the SingTel Formula 1 Singapore Grand Prix, with the local telecommunications giant signed on as title sponsor since the inaugural race in 2008.