Singaporeans more active on social media during festive season

SINGAPORE — Singaporeans are more active on social media around the Christmas to New Year festive season than compared to the rest of the year, a Facebook study showed today (Nov 30).

According to the study, there was a 22 per cent and 13 per cent spike in video and photo content shared by Singaporean during this period last year, while 52 per cent of conversations online centred around greetings and festive activities.

Facebook also reported that Singapore users ‘checked in’ at retail stores 85 per cent more on Christmas Day, while there is a 7 per cent increase in online shopping in January.

Across South-East Asia, many also turned to Facebook to get inspiration for shopping, the study showed. Over four out of five people in the Philippines (91 per cent), Indonesia (83 per cent) and Thailand (84 per cent) said that Facebook was influential to their shopping during the shopping season.

The most popular day for online shopping in Singapore was Sundays. But when it came to shopping on mobile, Fridays were the most popular day across the region.