Young Lions snare S$4m sponsorship deal - biggest in S.League history
SINGAPORE – The Young Lions, an S.League club run by the Football Association of Singapore (FAS), clinched what it says is the biggest cash sponsorship deal ever for an S.League club when it unveiled e-gaming and e-commerce company Garena as its new sponsors at a press conference at Fusionopolis today (Feb 2).
The club inked a two-year deal with the consumer Internet platform provider that is worth up to S$4 million. Garena will provide S$2 million in cash and a programme budget of up to S$2 million for the promotion and development of the team.
In turn, the team will be known as the Garena Young Lions and will wear shirts bearing the Shopee brand, which is Garena’s social-first, mobile-centric, consumer-to-consumer marketplace.
According to the FAS, this is the biggest sponsorship deal for an S.League club in the 21-year history of the domestic professional football competition.
Mr Forrest Li, founder and group chief executive of Garena, which is currently valued at S$2.5 billion, said: “We are delighted to be here with the FAS to announce this sponsorship. Everyone at Garena is passionate about football.
“After two years, if we see all these players turn professional, grow as players and as people, and we feel that the dollar we put in is good money, we would love to continue.
“We think this will be for the long term, and the current two-year sponsorship is just the starting point.”
FAS president Zainudin Nordin said: “The S.League has been generating a lot of positive news so far in the run-up to the new season, and I hope that the buzz and excitement will continue. We are now pleased to announce a record sponsorship for an S.League team.
“Both Garena and the FAS are engaged in youth development, which is important for the future. The money will be spent wisely on the development of our most-promising young talents, and to build the next generation of national team players.
“We will be looking to arrange overseas training trips, as well as matches with top-quality foreign teams for the team.”