Making sports a way of life through ActiveSG

SINGAPORE — ActiveSG, a new initiative aimed at making sports participation more accessible and relevant to the Singapore public and to bring Singaporeans closer through sports, was unveiled by Sport Singapore — formerly known as the Singapore Sports Council — in a media preview at the Jurong West Sports Centre today.

Rebranded from the “Super Sports Club” concept under Vision 2030, the long-term blueprint for sports in Singapore, ActiveSG aims to create a sporting ecosystem that provides innovative and experiential sports-related programmes at sports centres islandwide.

It aims to do so with membership experience, programme design and facilities makeover as its key thrusts.

Registered ActiveSG members will enjoy benefits, including priority booking of facilities and complimentary trial classes. These can be done through its new Membership Management System (MMS). Members can also use the MMS as a network to form interest groups, signing up for social events, forming sports leagues and zonal affiliation for members. Singaporeans and permanent residents can sign-up via www.myactivesg.com from April 25.

ActiveSG will also be the sole provider of new fitness programmes into Singapore such as Piloxing and Masala Bhangra to meet the rising demand for studio fitness regimes.

ActiveSG Sports Centres will also eventually include additional facilities and services, including Aqua Spinning for a cycling workout that uses water resistance, and Flippa Ball, a modiified version of water polo for children.

To help promote the new initiative, ActiveSG will conduct open houses over the next few weeks, starting with the Jurong West Sports Centre this weekend (Apr 26 and 27), Sengkang Sports Centre (May 3), Bishan Sports Centre (May 4) and the Pasir Ris Sports Centre (May 10).

Visit www.sportsingapore.gov.sg and www.myactivesg.com for further details, and follow them at www.facebook.com/SingaporeSports and www.youtube.com/SingaporeSports.