Sports Hub’s hold on tickets

Sports Hub’s hold on tickets
Artist impression of Singapore Sports Hub, which will have a proprietary ticketing system that can be customised. Photo: Singapore Sports Hub
Operators unveil system that ushers new way of delivery and doing business
Published: 4:03 AM, October 11, 2013
Updated: 4:00 AM, October 12, 2013
(Page 1 of 3) - NEXT PAGE | SINGLE PAGE

SINGAPORE — When it opens next April, the Sports Hub will usher in the next generation of delivering sports and entertainment in Singapore and how tickets are bought requires a different approach, said its operators.

Sports Hub Pte Ltd (SHPL) Managing Director Mark Collins added this led to them putting in place a proprietary ticketing system that can be customised. It was developed in conjunction with Paciolan, one of the top ticketing software solution providers in the United States, and launched on Oct 1.

Called the Sports Hub Tix (SHT), Collins said it will give SHPL flexibility in planning ticket distribution aimed for the best outcome of each event organiser.

Ticket transactions to all Sports Hub events will now be done exclusively through SHT via its online portal, by phone, at the Singapore Indoor Stadium (SIS) and at five SingPost outlets initially before getting all on board on Nov 1.

SHT’s exclusive operations will end the services of providers like SISTIC, which used to sell tickets for several big-name events at the SIS.

The first event to be sold via SHT is the inaugural South-east Asian performance of Dutch violinist André Rieu. Tickets will go on sale from Oct 17.

“The old style of doing business, of ticket delivery needs to change and that is what we have addressed here,” said Collins. “The process started seven years ago when we envisioned how Sports Hub would operate and felt that technology had to be a big part of it.

“The technology around the ticketing component is the best point of access to our customers and clients, and we could not leave it to chance that ticketing would be a non-bespoke, non-customised solution. So we undertook the process to determine what we needed and how we could deliver it.”

Among other features, the SPHL system gives ticket buyers a 3-D preview of the arena from the seat they have selected and to book parking space and merchandising before completing the transaction.

Tickets purchased online can be printed at home and a mobile phone option will soon be made available.

(Page 1 of 3) - NEXT PAGE | SINGLE PAGE