Two-thirds of people in S’pore watched MediaCorp’s SEA Games coverage

SINGAPORE — An estimated 3.3 million viewers or 64 per cent of people aged four years and above in Singapore had watched the recent 28th SEA Games on MediaCorp Channels 5, U and okto, said MediaCorp today (June 22).

Among the most watched events included athletics, basketball, bowling, diving, football, netball, swimming, table tennis and wushu.

The SEA Games opening and closing ceremonies were also televised “live” on MediaCorp’s outdoor screens at Junction 8, JCube, Orchard Gateway, Westgate, Bugis and Star Vista.

More than 800 hours of “live” sporting action in high definition had been produced and broadcast by MediaCorp’s 400-strong SEA Games crew.

“We are happy that our coverage of the SEA Games had brought so many Singaporeans together,” said MediaCorp deputy CEO Chang Long Jong.

“We saw record numbers of viewers enjoying the live Games and supporting Team Singapore not only on our free-to-air channels, but also on Toggle. Many viewers were also actively engaged on our social media platforms which provided numerous live updates and video clips.”

The 28th SEA Games, which featured 402 events across 36 sports, was held from June 5 to 16.

Hosts Singapore finished second in the final medal standings behind Thailand with its best ever performance of 84 gold, 73 silver and 102 bronze which totalled 259 medals, the most won by the participating countries.

MediaCorp’s 2015 SEA Games coverage in numbers:

• The SEA Games opening and closing ceremonies attracted over two million viewers on okto and Channel 5.

• Viewers who tuned in to the Daily Highlights show, Today At the Games on okto and Channel 5 exceeded 1.5 million.

• Toggle, MediaCorp’s over-the-top internet video service offering 12 ‘live’ streams and catch-up videos, saw an overall increase in traffic of 21 percent.

• Social media engagements on okto and Toggle’s Facebook and Twitter exceeded 1.3 million and our online content reached out to users more than 30 million times.

• TV, print and radio Newsrooms posted over 1,000 tweets, 700 Facebook updates and 500 videos, which garnered more than 12 million video views from around the region.