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Nokia’s 3310 won't go on sale in Singapore despite online buzz

BARCELONA/SINGAPORE — Online buzz for Nokia’s 3310 “dumbphone” picked up several notches on Monday morning (Feb 27) when the Finnish brand confirmed rumours that it was bringing back the classic model, known for its sturdiness and battery life.

The Nokia 3310 reissue might have social media buzzing, but Singapore's telcos say it won't be making an appearance here. Photo: Stuff Singapore

The Nokia 3310 reissue might have social media buzzing, but Singapore's telcos say it won't be making an appearance here. Photo: Stuff Singapore

BARCELONA/SINGAPORE — Online buzz for Nokia’s 3310 “dumbphone” picked up several notches on Monday morning (Feb 27) when the Finnish brand confirmed rumours that it was bringing back the classic model, known for its sturdiness and battery life.

But don’t hold your breath if you are hoping to buy one in Singapore. The 3310 won’t be coming to our shores any time soon, according to checks with the major telcos here.

M1 and Starhub said in response to queries from TODAY that there are no plans to sell the phone here. TODAY has reached out to Singtel with similar queries.

There are a few reasons why the beloved 3310, phased out more than a decade ago, won’t likely reappear in Singapore.

Chief among them is the fact that retailers and equipment suppliers aren't allowed to sell 2G-only mobile devices to consumers for use in Singapore. In a release by the Infocomm Media Development Authority (IMDA) last December, only those with a Dealer’s Individual Licence (DIL) may continue to sell 2G-only mobile devices — but those will be for export purposes and/or overseas use only. 

Furthermore, the phone maker has not made any plans to distribute the phone in Singapore, said Starhub; and Singapore plans to disable 2G services from April 1, added a spokesperson from M1.

The IMDA has already asked consumers and enterprises to replace their 2G-only mobile devices with 3G or 4G-capable mobile devices before April 1 to avoid disruption to their mobile services.

But judging from the positive online reaction and from those at the ongoing Mobile World Congress (MWC), the Finnish brand’s classic phone still has strong appeal.

The new Nokia 3310 aims to bring back everything you loved about those plastic communication bricks one used to own in the ‘90s.

It’s sturdy; purportedly lasts a month on standby (or 22 hours of talktime); and it has the game, Snake.

Of course, there’s a lot it also doesn’t do. First of all, it doesn’t boast a touchscreen - everything’s done through the keypad.

It also doesn’t have Wi-Fi, which constantly sips away on the battery, so it also doesn’t offer notifications.

It doesn’t even support apps really, aside from the ones pre-installed and available through the Opera Store.

So why are people going nuts for this thing?

PLASTIC FANTASTIC

First of all, it’s cheap. In Europe they will cost €49. Yes, you read right. That’s less than one-tenth the price of an iPhone 7 there. And while the 3310 is so shamelessly functional and plastic — and comes for colours, red, yellow, grey and blue — it does feel sturdy. You can’t pull the fascia off and replace it with new colours a la the old Nokias, but you can take the back panel off to replace the battery.

It also feels built to last, and has some nice cheeky styling — the base of the screen seems intended to represent a smile, for example.

Sitting above that smile is a display with 2.4-inch QVGA screen which crucially isn’t touch-sensitive - you use the buttons to interface with the device. Oh, and it’s running on Nokia’s Series 30+ software, which sadly isn’t an Android fork.

(Hey, you wanted retro, so you’re getting retro.)

OPERA FUN

When it comes to utility, though, the Nokia 3310 actually packs some welcome surprises.

First of all, it supports dual SIM cards, so you can run it on two networks at the same time. There’s a headphone socket (hey, it’s worth confirming this detail in this day and age) but the phone does have Bluetooth if you want to use wireless speakers or a headset.

There is also a microSD slot which supports cards up to 32GB, so you could use the phone as a pretty serviceable portable music player.

While the Nokia 3310 certainly isn’t intended for anyone who is addicted to Snapchat, WhatsApp or any other number of always-on social apps, it won’t be completely useless to millennials.

It comes with the Opera browser and supports 2G connectivity, meaning you can check Facebook, Twitter, Instagram no problem. In fact, because it uses Opera, it automatically optimises pages for image size, meaning everything should be fairly quick to load.

It also has a 2MP rear camera with flash, meaning you can still take shots and video to be uploaded to social networks later. There are a host of built-in apps as well. There’s a flashlight, a converter, stopwatch - all the usual “must-haves” that Nokias have offered since the late ‘90s.

Which, naturally, leads us to Snake , which if anything may be a little too advanced for fans of the monochrome original. This new version of the game moves at much more precise angles than up, down, left or right, but the same rules apply: Eat fruit, get bigger, avoid crashing into your ever-elongating body.

There are also a load of other built-in apps that have become much more essential to our modern lives since then, such as calendar, notes, contacts. We were also amazed to see an FM radio in there, with your wired headphones acting as the aerial.

WHO WANTS THIS?

But who is the Nokia 3310 actually for? Well, emerging markets such as certain parts of Africa for one, where mobile networks are still in the process of developing.

There are plenty of other use-cases, including festivals and gigs where you don’t want to risk losing a premium smartphone. It’s also something to have in your glovebox, or to give to someone who doesn’t want or need a smartphone, such as a young or elderly relative.

Then there’s the pure nostalgia factor - there are groups of people who will think it’s funny or cool to own a Nokia phone that doesn’t even have Wi-Fi. (Although we were surprised at how quickly we got back into T9-based texting again.)

From our experience at the press showing, there were so many people who seemed to love the idea of having a phone that they didn’t have to charge for weeks on end. We’d hazard a guess that there are also those who want to be available for their loved ones, but are beginning to lament the always-on nature of modern smartphones. ADDITIONAL REPORTING BY CHRISTOPHER TOH

 

A version of this story first appeared in Stuff Singapore.

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