Urban Wheels

Monday, 20 June 2016

Urban Wheels The City Ride 17-18 Sep 2016

track 1 image track 2 image track 3 image

The Urban Wheels Challenge, an event organised by MediaCorp's OOH Media, is a cycling competition with a challenging course designed to mimic the outdoor terrain but in an urban setting. This is the second year Mediacorp OOH Media had organised this event.

This year's Urban Wheels Challenge was held at *SCAPE on 17 – 18 September 2016, in the heart of the city. A total of 175 participants and over 3000 spectators turned up for the event.

Building up from last year's inaugural challenge, this year's event throws back to the basics of mountain biking, with bikers riding down mall escalators and stairs, in addition to various obstacles and speed bumps which mimicked the terrain of a mountain biking trail in a safe environment. In line with this year's tagline "Make Your Mark", the event also saw an increase in youth participants contributing to the vibrancy for this sport by experiencing the thrills and adrenaline rush of an urban gravity race.

In addition, spectators enjoyed free mountain bike trials, attractive offers and product demonstration, as well as celebrity meet and greet sessions on both days of the event. There were also live performances from local band KLUTZ, singer Ryan Sufiyan and a cook off demo with Eat List Star finalists. The event also saw support from brands like GoPro, Redbull and Shimano.

UrbanWheels Postevent

Special Highlights

  • Mountain Bike Trial for public
  • Mediacorp artistes appearance
  • Special performance from RIA 89.7 FM
  • Ultimate cook-off between Eat List star finalists Chef Bob and Suriyana
  • Free Special Glow Pack worth $50 for group registration at Blacklight Run Singapore (limited to first 100 group registration only)
  • Special promotions from Polygon, Red Bull, Allswell, Shimano & GoPro
  • Participate in lucky draw to win prizes from GoPro

Snap, Share & stand to win prizes from GoPro

  1. Snap a picture of you and your family or friends having fun at Urban Wheels: The City Challenge.
  2. Share it onto Facebook or Instagram, caption it, hashtag #UWSquadgoals #sgurbanwheels and tag us @oohmedia (Facebook) or @mediacorp.ooh (Instagram).
  3. The 4 most wacky posts that portrays “squad goals” will win prizes from GoPro.
  4. Grab any of our artistes during the event to double up your chance of winning.

Artistes Appearances

Mediacorp Artistes

Chen Ning

Mediacorp YES 933 DJ,
Chen Ning

James Seah

Mediacorp artiste,
James Seah

Jeffrey Xu

Mediacorp artiste,
Jeffrey Xu

Seraph Sun

Mediacorp artiste,
Seraph Sun

My Squad Better Than Yours Cast


Darryl Yong


Farisha Ishak


Inch Chua


Judee Tan

Eatlist Finalists


Shahrizal (Bob)



RIA Performers



Ryan Sufiyan

Ryan Sufiyan


Saturday, 17 September

Time Activities
9am - 12pm Urban Wheels Practice Session
10am - 12pm
My Squad Is Better Than Yours Artistes Appearance
10am - 6pm Mountain Bike Trials (Open to Public)
1pm - 2pm 98.7 FM DJ Roving
2pm - 3pm KLUTZ Live Performance (RIA)
1pm - 6pm Urban Wheels Seeding (Qualification) Run


Sunday, 18 September

Time Activities
9am - 10pm Urban Wheels Practice Session
10am - 6pm Mountain Bike Trials (Open to Public)
10:30am - 1pm
Channel 8 Artistes & YES 933 Radio DJ Fan Meet & Stage Interview
Chen Ning
James Seah
Jeffrey Xu
Seraph Sun
12pm - 1pm
Eat List Star Finalists Cook-off
Shahrizal (Bob)
1pm - 5pm Urban Wheels Final
4pm - 5pm 98.7 FM DJ Roving
5pm - 6pm Ryan Sufiyan Live Performance (RIA)
6pm - 6:30pm
GoPro Stage Segment
Prize Presentation
Lucky draw by GoPro

Event Map

UrbanWheels Map

Photo Spots

  • Level 4 Escalator: Rollers + descending from Level 5
  • Level 3 Escalator: descending from Level 4
  • Inside the ground theatre where the table top is (Enter through side door
  • Playspace near the 1m drop & the table tops towards the finish line
Brought to you by Mediacorp OOH!