EZ-Link to tap social media to reach customers

We refer to Mr Edwin Teong’s letter “EZ-Link fee: A lesson to improve transport info” (July 14, online).

EZ-Link sincerely values the feedback we have received on this matter and will continue to work closely with our partners to improve our customer communications.

Moving forward, we will announce any new changes in our policies not only via traditional media, but also through our social media platforms such as Facebook, Instagram and Twitter.

Through these channels, we hope to provide a simpler, more effective means to communicate to our large base of customers.

We take this opportunity to highlight that should our cardholders prefer to top up their ez-link cards for free, they can continue to do so through various channels.

These include all General Ticketing Machines, Add-value Machines and passenger service centres at TransitLink ticket offices. Channels out of transit include top-up machines at Community Clubs and rebates via EZ-Reload (Auto top-up) for cards issued by selected banks.

We thank Mr Teong again for his feedback. We will strive to continually improve our communications process.