Movie slumber party as beds replace theatre seats
MOSCOW — A furniture store has taken over a Moscow cinema, allowing theatre-goers to enjoy what more closely resembles an enormous slumber party than an afternoon at the movies.
MOSCOW — A furniture store has taken over a Moscow cinema, allowing theatre-goers to enjoy what more closely resembles an enormous slumber party than an afternoon at the movies.
This week the Swedish furniture giant IKEA replaced a movie theatre’s seats with beds in its Russian Awake Love campaign. The switchover took place in the Moscow suburb of Khimki, not far from a branch of the store beloved by many Russians.
The campaign, which lasts until Sunday (Dec 14), is modelled after a similar event at a Paris music hall in 2010. AP
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