Skip to main content

Advertisement

Advertisement

Pepsi reintroducing artifical sweetener in some beverages

NEW YORK — PepsiCo is putting aspartame back in some of its diet beverages less than a year after pulling the artificial sweetener as part of a marketing move over safety concerns.

Bloomberg file photo

Bloomberg file photo

Follow TODAY on WhatsApp

NEW YORK — PepsiCo is putting aspartame back in some of its diet beverages less than a year after pulling the artificial sweetener as part of a marketing move over safety concerns.

The sweetener had been linked to cancer in lab mice and industry executives blamed the decline in sales on unfounded concerns people have about aspartame. The removal of the sweetener tested the theory that the sweetener was to blame for fleeing customers. But, the move seems to have been a misstep, with consumers dissatisfied over the change in flavour without the sweetener.

Pepsi MAX will be re-introduced to US consumers this fall as Pepsi Zero Sugar and will contain aspartame. Diet Pepsi Classic Sweetener Blend will contain aspartame in its formula. But Diet Pepsi will continue to be sweetened without aspartame. AP

Read more of the latest in

Advertisement

Advertisement

Stay in the know. Anytime. Anywhere.

Subscribe to get daily news updates, insights and must reads delivered straight to your inbox.

By clicking subscribe, I agree for my personal data to be used to send me TODAY newsletters, promotional offers and for research and analysis.