Cinnabon Fans Queue 2 Hours For Cinnamon Rolls Ahead Of Soft Opening Of Comeback Outlet
Each customer gets a queue ticket limiting them to a maximum of three boxes of Cinnapacks, which come with four warm rolls.
American cinnamon roll chain Cinnabon is back in Singapore again. It soft launched its comeback outlet today (Feb 7) at the basement of Raffles City Shopping Centre. The chain left the local market back in 2002, when it closed its Orchard Road branch.
During the soft launch period on Feb 7 and 8, the outlet is operating from 11am to 2pm, or while stocks last. After its grand opening on Feb 9, the hours will be extended from 11am to 8.30pm.
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The master franchise is now brought in by local company Wabi-Sabi, which also owns the Singapore outlets for Hong Kong wife biscuit specialist Hang Heung, and Japanese dessert makers LeTao and Tokyo Milk Cheese Factory. The latter and Hang Heung have standalone kiosks at Raffles City too. 
Soft opening
Cinnabon Singapore’s comeback cafe has 20 dine-in seats, and the rolls are made from scratch in-house. Prices start from $4.20 for a “fun-sized” Classic Minibon bun, with optional toppings like Chocolate Syrup ($1.50), Cream Cheese ($2) and Caramel ($2).
Photo: Cinnabon The regular-sized Classic Cinnabon roll is priced at $6.80 each, and all rolls come in two other flavours, Chocobon and Caramel Pecanbon. You can also get a Roll-On-The-Go ($4) with bite-sized pieces of cinnamon rolls served in a cup drizzled with caramel sauce, and Cinnachips ($4), which are essentially crunchy roll bits. 
There is also a beverage menu with Cinnabon’s famed frozen blended Chillattas. They come in eight flavours like Cinnamon Caramel ($6.50), Mango ($6.50), Chocolate Mocha ($6.50) and Mochalatta Chill ($5). A tropical lemonade, the Sweetheart Lemonberry ($4.50), is exclusive to Singapore.If you don’t fancy ice blended drinks, Cinnabon offers a regular coffee and tea menu too, with options such as Americano ($4.50 hot/ $5.50 iced) and Matcha Latte ($6 hot/ $7 iced).
Photo: Instagram/ @cinnabon.sg
Cinnabon fans started queueing at 9am
According to a Cinnabon rep, fans started queueing at around 9am this morning, two hours ahead of the cafe’s opening at 11am. If you are planning to join the queue, do note that it starts from the level below at B2 (the line is broken up into two to avoid blocking the pedestrian walkway).
Each customer gets a queue ticket which limits them to a maximum of three boxes of Cinnapacks, which come with four warm rolls (your choice of four-piece Cinnabon or Minibon).
The rep also shared that the waiting time today (Feb 7) was “around one hour to one-and-a-half hour”. Wabi-Sabi s planning to open more Cinnabon outlets here, and is “in the midst of shortlisting suitable locations”.
Cinnabon is located at #B1-60 Raffles City Shopping Centre, 252 North Bridge Rd, S179103. Soft launch from now till Feb 8, 11am-2pm. Open daily from Feb 9, 11am-8.30pm. Facebook, Instagram
Photos: Yip Jieying
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