Tiger Beer Launches Satay-Flavoured Potato Chips
The brand claims that these are Singapore’s first-ever satay chips.
Perhaps inspired by Guinness Potato Chips’ stout-flavoured snack, Singapore’s very own Tiger Beer is launching its own tidbit too: “the nation’s first satay flavoured potato chips, a snack that pairs perfectly with an ice cold pint of Tiger Beer”. The limited-edition chips will only be available from October 1 to November 1, as a freebie with every purchase of a 10-pack set of Tiger Beer cans.
Well, we’ve yet to try it, but according to its press release, it’s marinated with “subtle notes of smoky goodness and cooked with a crunchy finish”.
Also, why satay and not, say, Tiger beer-flavoured chips? The brand's rep says this hawker fave is in line with its role as champion of Singapore’s local street food heritage. And also, beer-flavoured chips doesn’t sound quite as appetising as a satay-spiked one, we suppose.
Whether or not these crisps effectively recreate the shiok flavour bomb of dunking a meaty, juicy skewer into rich and spicy peanut sauce remains to be seen (watch this space for our review).
Incidentally, these chips were first launched in Malaysia earlier this year — but it'll only make its debut in Singapore on October 1.
The satay potato chips are complimentary (not sold separately) with every purchase of each 10 pack set of Tiger Beer cans from Oct 1 to Nov 1, at supermarkets island-wide including FairPrice and www.redmart.com