Heineken Launching Sneakers With Actual Beer & A Bottle Opener In Them — Here’s Where To Find The Limited Edition 'Heinekicks' In Singapore
Happy hour for the sole(s).
These sneakers aren’t just made for walking — they have actual beer in them, and even come with a bottle opener.
Heineken Silver, the brand’s latest easy-to-drink brew, is launching a pair of sneakers that are kitted out with statement-making features.
Known as Heinekicks, these sneakers have discreetly built into the tongue a cool removable metal bottle opener. Yup, it'll come in handy when you urgently need to crack open a bottle of beer, and don't want to keep a spare bottle opener in, say, your pocket or your bag.
The Heinekicks’ most unique feature, though, is a see-through cushioned sole that has been injected with Heineken Silver beer, touted as the first of its kind in the world. After all, why walk on terra firma when you can walk on beer?
You may not be able to drink the beer from your shoes (obviously), but according to Heineken, “the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go”.
To find out if that really is the case, you’ll need to be one of the lucky few in Singapore to get your paws on these sneakers. But it won't be an easy feet, sorry, we mean, feat. There are only 32 pairs of Heinekicks in the world, and only seven will be made available in Singapore in the fourth quarter of the year.
There’s still no word on how much each pair will cost (a tidy sum, we expect). But sneakerheads and beer fans can get a glimpse of the shoes from Aug 11 to 24 at Limited Edt Vault at 313@Somerset (#04-14/15, 313 Orchard Road).
The limited edition Heinekicks is a collab between Heineken Silver and Dominic Ciambrone (pictured below, left), aka The Shoe Surgeon, the creative mastermind behind custom sneakers made for the likes of Drake and DJ Khaled.Photos: Heineken