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Cute #SG54 Merch You'll Want To Use Beyond National Day 2019

Creative, cute, funny and cool — these products specially designed for Singapore's 54th birthday make us wish it was National Day all day, every day.

Creative, cute, funny and cool — these products specially designed for Singapore's 54th birthday make us wish it was National Day all day, every day.

Creative, cute, funny and cool — these products specially designed for Singapore's 54th birthday make us wish it was National Day all day, every day.

Red, white, punny, creative and thoroughly Singaporean. We want all can or not?

1 of 15 Love SG Punny MRT keychains, $9.90 each

These gave us a good chuckle. Special love for the Bedok one 'cos this writer is a lifelong Bedokian. And if you don't geddit, are you even Singaporean? Or maybe you never take MRT before?


  • 2 of 15 Super Attic 9Aug Orchid earrings, $98

    Acrylic earrings modelled after the Vanda Miss Joaquim painstakingly handmade and individually hand-curled with hand-drawn details. Will look great with any outfit, and not just on August 9.


  • 3 of 15 Super Attic 9Aug Orchid earrings in three colours

    Our fave is the Ivory hybrid, but the Copper Glitter and Dark Shell hybrid are also damn nice lah.

    $98 From

  • 4 of 15 Marbled red and white cakes from Boufe at Naiise I EAT DESIGN festival

    At Naiise Iconic at Jewel Changi Airport, you can marble your own red and white cakes as part of I EAT DESIGN, a food-meets-design event on August 3 to 4. Shop, eat and indulge in interesting products and experiences from more than eight homegrown vendors, including popular local cafe and dessert brand Boufe Boutique Cafe, whose marbled cakes are super fun and popular.

    More info at

  • 5 of 15 Innisfree x WHENIWASFOUR National Day collectibles

    You know one of Korean skincare brand Innisfree's most popular products contains Jeju Orchid, right? So when they collaborated with local design label WHENIWASFOUR, known for its quirky local-flavoured knick knacks, on a series of limited edition collectibles to celebrate National Day, the Jeju Orchid jar has to be featured, along with two other cute enamel pins featuring Innisfree's other iconic products, the Green Tea serum and Volcanic Clay mask. There's also an adorbs limited edition pouch with all kinds of nostalgic Singaporean memories. With a minimum spend of $68 in August, get the complete limited edition set free. There's also a pop-up showcase with WHENIWASFOUR at the innisfree VivoCity Store from August 1 to 26 August.

  • 6 of 15 G-SHOCK X SKLO Timepiece, $299

    Sticker Lady strikes again, but this time, she isn't decorating your grandfather's road, but a Casio G-SHOCK GX-56BB watch. Sam Lo, aka SKL0, the artist infamous for getting arrested for spray painting the words My Grandfather Road on Maxwell Road and Robinson Road in 2011, has collaborated with the watch brand to create a special design limited to 300 pieces. The band of the black GX-56BB features a colourful mix of motifs inspired by Singapore’s cultural melting pot. We like the triumphant Majulah on the band, as well as the unexpected ethnic design and hues. But where are the stickers? (heh heh)

    From all G-SHOCK Boutiques (except IMM) from 27 July.

  • 7 of 15 Our Home, Our Singapore National Day collection from Bossini

    When it comes to National Day, there's no need to be subtle, right? Wear it loud and proud, and red and white. Family OOTDs sorted with Bossini's wallet-friendly SG54 collection, which has togs for men, women and kids (some with cute SG motifs) under $40. Take 20 per cent off when you buy at least two pieces.

    From Bossini stores.

  • 8 of 15 Starbucks Shiok-ah-ccino

    The Starbucks Shiok-ah-ccino is back, with a new recipe inspired by — wait for it — our iconic Singapore ice cream sandwiches. It's a smooth vanilla cream Frappuccino blended with chocolatey chips, served with a waffle crisp and a Shiok chocolate topper — cute! There's also a new menu of Very Shiok Food featuring reimagined Singaporean flavours, such as Laksa Croissant Bowl and Satay Chicken Roll. You can also get a free Shiok reusable straw and straw clip set with any Venti-sized Shiok-ah-ccino purchased (while stocks last).

  • 9 of 15 Starbucks vintage tile mugs, $20.90 each

    Inspired by Peranakan shophouses. Spot the Starbucks iconic signature cup in the designs.

  • 10 of 15 Singapore National Day Fun Cup, $29.90

    In a dome lid with fun moveable parts, you can find the dragon, pelican and seahorse playground icons. Too nostalgic, too cute.

  • 11 of 15 Singapore Snow Globe, $39.90 & Local Fusion Water Bottle, $22.90

    Snow in SG? Never say never. Also, how unexpected and retro is the Peranakan tile bottle?

  • 12 of 15 Tourist Cold Cup, $29.90

    The Starbucks Bearista takes you on the tourist trail, and visits the Merlion and the Supertrees at Gardens by the Bay. Launches on 5 August.

  • 13 of 15 Under Armour HOVR Infinite Singapore shoe, $229

    Thanks to our passion for running, Singapore now has our own version of the Under Armour HOVR Infinite Running shoes. It comes in red and white (of course) and features a Merlion-inspired scale pattern and wavy striped detailing, along with a shoutout to “SG” on the tongue attachment and lace tips. The sneaker is part of a 4-City Series Pack that also includes New York, Berlin and Shanghai, where each design was created to celebrate each city’s unique culture and passion for running. Limited run of 600 pairs.

    Now available at Under Armour Changi Airport. Launching at Under Armour’s Funan, Orchard Central and Paragon stores on 1 August.

  • 14 of 15 Hello, SG!

    SG represent on the Under Armour HOVR Infinite Singapore shoe, $229.

  • 15 of 15 Yishion x Fashion For A Social Cause National Day Merlion pouches, $10

    A collab between fast fashion brand Yishion and local social enterprise Singapore Fashion Runway, whose community comprises people with special needs and disadvantaged groups. They designed and sewed these cute Merlion pouches, which you can buy for $10 with any purchase at Yishion. Proceeds from the sale of these pouches will be donated back to Singapore Fashion Runway.

    Available at Yishion stores.

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