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Qoo10 and Nanyang Poly to help SMEs go digital

SINGAPORE — Local companies will now be able to tap the expertise of Web retailer Qoo10 and Nanyang Polytechnic (NYP) to sell their goods and services online.

The signing of the MOU between Qoo10 Singapore and NYP’s Singapore Institute of Retail Studies on Tuesday (July 11). Photo: Qoo10 Singapore

The signing of the MOU between Qoo10 Singapore and NYP’s Singapore Institute of Retail Studies on Tuesday (July 11). Photo: Qoo10 Singapore

SINGAPORE — Local companies will now be able to tap the expertise of Web retailer Qoo10 and Nanyang Polytechnic (NYP) to sell their goods and services online.

In a joint programme launched yesterday by Giosis (Qoo10 Singapore) and NYP’s Singapore Institute of Retail Studies (Sirs), small and medium enterprises (SMEs) can improve their e-commerce literacy and skills through a series of training workshops.

The specially designed workshops, which cover operational and marketing aspects of e-commerce, will target both current merchants in Qoo10’s marketplace as well as local SMEs who want to jump-start their online sales on the Qoo10 online platform.

“Getting onto a digital marketplace can be a daunting experience for SMEs, especially for first-timers.

‘‘Our partnership with NYP will enable both newcomers and existing merchants to maximise their operational and marketing capabilities, and they can do it on an already established platform with more than 2.5 million registered users,” said Mr Sam Too, Qoo10 Singapore general manager.

“We have seen cases where merchants come on board but they aren’t sure what first steps to take,” explained Mr Too.

“To address this, we have account managers to educate and guide them from start to finish, who ensure that they accompany these brands throughout their business journey.”

For instance, durian seller Durian Plantation was among a group of local merchants who came on board the Qoo10 platform in March, and within two months the six fruit sellers saw an uptick in trade amounting to 4,000 durian sales in May.

The experience of the durian sellers shows how e-commerce has helped connect buyers and sellers, explained Qoo10.

As part of the agreement between Qoo10 and NYP, students from NYP’s Schools of Business Management, Engineering, Digital and Interactive Media, and Information Technology may have internship opportunities at Qoo10.

The e-commerce marketplace will also give NYP students opportunities to work on projects.

Ms Jeanne Liew, principal and CEO, NYP, said: “Through strong relationships with prominent industry partners, like Qoo10, NYP students will be given the opportunity to spread their wings.”

She said that the experience would help NYP students apply their skills and thrive in a rapidly changing economy.

“NYP-Sirs’ professional trainers will help our SMEs understand and embrace digital opportunities.

“We will give them the skills and tools to get updated with the latest industry trends and remain competitive and relevant for the future retail landscape,” said Ms Megan Ong, director, Singapore Institute of Retail Studies, NYP.

The partnership is in line with the Government’s initiatives to help SMEs flourish in the e-commerce sector through its SME Go Digital programme, said Qoo10 and NYP in a joint statement.

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