SINGAPORE – What do local singer-songwriter Gentle Bones, high street fashion brand TOPMAN and music label Universal Music Singapore (UMS) have in common?

Well, the fashion brand has partnered UMS as the official fashion partner to present the next phase of Gentle Bones’ musical journey, called Unlock Gentle Bones.

From this month on, fans can register on the website (www.unlockgentlebones.com) to access first-hand exclusive content such as 30-second snippets of Gentle Bones’ new tracks from the upcoming EP; exclusive photos and clips of the recording sessions; and other behind-the-scenes action.

In addition, fans can also take part in contests to win invites to meet and greet sessions and live events and win artiste merchandise. They will also be able to “submit their requests and vote for Gentle Bones to crash their prom party”, said an official statement about the collaboration.

Another result of the TOPMAN/Universal collaboration is an exclusive “TOPMAN Edition” of a Gentle Bones album coming in later half of the year which will be sold at all TOPMAN stores.

“TOPMAN has always been a brand that finds the time to support authentic and upcoming artistes,” said Gentles Bones. “It is a great honour to be working with them on this new campaign.”

At only 21, Gentle Bones – real name Joel Tan - recently released his single, Sixty Five, which was written for the movie 1965. It shot to the No 1 spot on the iTunes Singapore charts within 24 hours of its release. He previously had No 1s for his debut EP, as well as his singles Until We Die and Save Me.