Coming together

SINGAPORE — Two of South Korea’s top beauty brands Laneige and Etude House have partnered with two Korean fashion labels to unveil playful and fun collections that are unique to each brand.

Laneige has hooked up with PLAYNOMORE, a brand by designer Chae-yeon Kim whose signature SHYGIRL tote bag has been lauded by several Korean celebrities and personalities since its launch last year. The result is the Laneige x PLAYNOMORE collaboration, which is the second project in the Laneige Meets Fashion initiative, and features four specially designed Laneige products: The Intense Lip Gel, BB Cushion, BB Cushion Pore Control and Jet Curling Mascara.

Doreen Chia, brand general manager of Laneige Singapore, said PLAYNOMORE was chosen because both brands shared a “similar brand philosophy” by “creating uniqueness in existing products in a playful, fun and irresistible way”.

“The collaboration exudes fun and liveliness (that goes in line) with Laneige’s 2015 brand slogan, ‘unleash the sparkling beauty in you’,” explained Chia. “Due to its widespread presence on social media, the Laneige x PLAYNOMORE collection has received much interest and has become a much-coveted item for every girl.”

Meanwhile, Etude House has collaborated with Korean accessories label High Cheeks to create the Bling Me Prism collection that features bright hues and limited-edition shades, with offerings such as Bling Me Prism Eyes (a water-based eye colour), Bling Me Prism Colour in Liquid Lips (a lipgloss with the rich pigments of a lipstick) and Bling Me Prism Play Nails (a nail lacquer that consists of hologram colours).

The Laneige x PLAYNOMORE collection is available at all Laneige boutiques and counters. Prices from S$34 to S$59. Etude House’s Bling Me Prism collection is available at Etude House at Wisma Atria (#B1-20/21/22) and VivoCity (#B1-03). Prices from S$5.90 to S$17.90.