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Bringing Furby back, with Furblings in tow

SINGAPORE – Thanks to FURBY BOOM, the furry hamster, owl-like creature can now ‘give birth’ to a new generation of Furblings.

SINGAPORE – Thanks to FURBY BOOM, the furry hamster, owl-like creature can now ‘give birth’ to a new generation of Furblings. Hasbro is bringing Furby back with added interactivity by combining physical and digital play for an entertainment experience which promises to be "unlike any other toy in the market". With the help of a new app, owners can also "hatch" digital Furbies, or Furblings, and monitor their well-being, taking fans on a digital adventure using their mobile or table devices. Furby owners can even band together to establish "Furby Boom" cities.

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