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Panasonic launches homegrown salad mixes

SINGAPORE — It was the first indoor vegetable farm certified by the Agri-Food and Veterinary Authority of Singapore (AVA) when it began commercial operations in 2013. Based in Singapore, Panasonic Factory Solutions Asia Pacific (PFSAP) — yes, it is a subsidiary of Panasonic, the global electronics giant — currently grows 32 varieties of vegetables, from red and green leafy vegetables to mizuna, red chard and white radish, which it supplies to hotels, catering companies and restaurants here.

Panasonic launches homegrown salad mixes

The marketing arm of Panasonic Singapore has lauched the brand's Veggie Life salad mixes which are available at select supermarkets.

SINGAPORE — It was the first indoor vegetable farm certified by the Agri-Food and Veterinary Authority of Singapore (AVA) when it began commercial operations in 2013. Based in Singapore, Panasonic Factory Solutions Asia Pacific (PFSAP) — yes, it is a subsidiary of Panasonic, the global electronics giant — currently grows 32 varieties of vegetables, from red and green leafy vegetables to mizuna, red chard and white radish, which it supplies to hotels, catering companies and restaurants here.

And now, consumers can grab these freshly harvested crops, packaged on site and delivered the same day for convenience and freshness, directly from 
supermarkets.

Retailing under its Veggie Life brand, these pre-packed salads come in a range of three nutrient-dense mixes for consumers on the go.

The Antioxidant Mix, for example, contains vitamin C and a mix of mizuna, mini white radish, baby spinach, and red and yellow chard. The Vibrant Mix, on the other hand, contains zinc and magnesium (the latter is said to help with the absorption and retention of calcium) and features green leafy lettuce, red and white radish, and mizuna. The Nourish Mix of red chard, oba and red leafy lettuce is focused on delivering vitamin A, an antioxidant that is also essential for eye function.

The pre-packed salads are priced at S$6.90 and can be found at selected supermarkets such as those at Emporium Shokuhin, Isetan at Scotts and Westgate, and MEIDI-YA. By the end of the month, consumers can also find Veggie Life salads at Big Box Hypermart and selected FairPrice supermarkets.

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