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H&M x ERDEM is coming your way

Singapore – Swedish fast-fashion retailer H&M has revealed that the brand has tied up with London based Canadian/Turkish designer Erdem Moralioglu for this year’s H&M designer collaboration.

Swedish fast-fashion retailer H&M has revealed that the brand will be collaborating with London-based Canadian/Turkish designer Erdem Moralioglu for this year’s H&M designer collaboration.

Swedish fast-fashion retailer H&M has revealed that the brand will be collaborating with London-based Canadian/Turkish designer Erdem Moralioglu for this year’s H&M designer collaboration.

Singapore – Swedish fast-fashion retailer H&M has revealed that the brand has tied up with London based Canadian/Turkish designer Erdem Moralioglu for this year’s H&M designer collaboration.

Erdem has dressed celebrities like Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman as well as the Duchess of Cambridge, and is famous for

Famed for his feminine designs and delicate craftsmanship, Erdem has reinterpreted the design themes from some of his most celebrated collections for this collaboration. The result? A brand-new collection for women and - for the first time ever - a collection for men.

In addition, visionary film maker Baz Luhrmann has also been roped in to help direct the campaign for this unique collection.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” the designer said.

Ann-Sofie Johansson, H&M’s Creative Advisor said: “From the moment we started talking with Erdem about the collaboration, I was captured by his vision... He has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever.”

ERDEM x H&M will be available in selected stores as well as on hm.com, from November 2.

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