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S’poreans who spend over 3 hours daily on TikTok, Instagram most at risk of body image anxiety: Study

S’poreans who spend over 3 hours daily on TikTok, Instagram most at risk of body image anxiety: Study
About one in six adults in Singapore are at risk of suffering anxiety over body image, while those spending more than three hours a day on TikTok and Instagram were at the highest risk, a study has found.

The study of 2,670 people aged 16 and over, conducted by consumer research and analytics company, Milieu Insight, also found that adult Singaporeans spend an average of two and a half hours on social media each day. 

Video platform YouTube topped the list of social media platforms used by the respondents, followed by Facebook, Instagram, TikTok and Twitter, according to the study findings that was released on Wednesday (Aug 17).

HOW THE STUDY MEASURED RISK OF BODY IMAGE ANXIETY:
  • Respondents were asked about social media platforms they used and how much they used them each day
  • They were also tasked to do a number of psychometric tests, including one called the appearance anxiety inventory (AAI) assessment
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