StarHub’s EPL package sign-up: Customers confused over early-bird prices, annoyed by long online queues
SINGAPORE — Having anticipated the launch of StarHub's new English Premier League (EPL) subscription package, Mr Steven Chuan, 42, took the day off from work on Thursday (June 9) to go to a StarHub store at Plaza Singapura mall. He wanted to sign up for it in person ahead of the weekend crowd.
The information technology manager, who is an avid fan of Manchester United football club, was told instead that he was not able to do so because the online system was “corrupted” due to the high volume of sign-ups.
Mr Chuan was among scores of customers who had problems subscribing to the telecommunication company’s new EPL package on the first day of its launch.
StarHub had secured broadcasting rights earlier this year to the league that is popular among Singapore football fans. The contract is for the next six years, breaking a 12-year hold by industry rival Singtel.
On Thursday afternoon, StarHub put up a post on Facebook to say that it is taking longer than expected to serve customers due to an overwhelming response and apologised for the inconvenience caused.
