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On the Talent Hunt: My PR firm takes months to hire a local professional. So we cast a wider net

<span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="text-decoration:none">Ms Christel Goh, 31, </span><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">the CEO and founder of Grow Public Relations, faced difficulties hiring Singaporeans and had to turn away projects when her team was at maximum capacity.</span></span></span></span></span></span>
Ms Christel Goh, 31, the CEO and founder of Grow Public Relations, faced difficulties hiring Singaporeans and had to turn away projects when her team was at maximum capacity.
Ms Christel Goh, 31, writes about the difficulties she faces hiring Singaporeans to join her public relations firm. As a result, she has had to turn away projects when her team is at maximum capacity. While she has been able to hire experienced professionals from overseas, there are limitations to remote work. 

My public relations (PR) firm is constantly on the lookout for qualified professionals who want to work in an agency setting. The work ranges from managing relationships with clients and the media, to events planning. 

 

However, we face real challenges when it comes to hiring. It takes us about two to three months to find a new person to join our team. 

One issue is that the PR industry in Singapore is quite small. After a couple of years of experience, professionals sometimes choose to move in-house, looking for a change in environment. It then becomes harder to find qualified people who want to work in an agency. 

As a small business, we also need to compete against much larger PR firms for talent. This further limits us to a small group of people who want to work in a startup environment.

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