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What will persuade S'poreans to adopt electric vehicles? Study launched to identify most effective 'nudges'

What will persuade S'poreans to adopt electric vehicles? Study launched to identify most effective 'nudges'

NUS and OCBC bank launched a study to understand the factors that best influence Singaporeans' adoption of electric vehicles.

The study will involve 32,000 OCBC customers over three months.

Customers will be given various types of information about transiting from a petrol to electric vehicle, such as tax and maintenance cost.

The research team will observe how these customers respond to the different types of information given.

A research paper on the study will be released in the second quarter of 2023.
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