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Singapore buzzing over opening of new Gudetama cafe in end Nov

Singapore’s first Gudetama cafe will be opening by end-November at Suntec City Mall (#01-361). Its official Instagram account, which confirmed the launch yesterday (Oct 16), already boasts more than 1,700 followers.

Singapore buzzing over opening of new Gudetama cafe in end Nov

Singapore's first Gudetama cafe is a joint venture opened by homegrown brands Joe & Dough and Soup Spoon Group with a Japanese principal partner. Photo: GudetamaCafeSg's Instagram

SINGAPORE — If you’ve ever wondered about the extent of Singapore’s love for Sanrio characters, you only need to take note of the successful launch of themed cafes such as Hello Kitty Orchid Garden Cafe at Changi airport and Pompompurin Cafe at Orchard Central. 

Now add lazy egg, Gudetama, into that list. Singapore’s first Gudetama cafe will be opening by end-November at Suntec City Mall (#01-361). It didn’t take long before fans began sharing the news across social media platforms. Its official Instagram account, which confirmed the launch on Sunday (Oct 16), already boasts more than 1,700 followers. 

Food blogger Shirley Wong, also known as Little Miss Bento, has been tasked by the cafe to work on the food styling and help co-create the menu, according to her Facebook post. While a non-disclosure agreement prevents Wong from revealing more about the cafe and its menu at this point, she told TODAY about her excitement, and how “honoured and thrilled” she is to be working on the project, citing Gudetama as her favourite Sanrio character. 

“I was so drawn to Gudetama for his unique personality, vastly different from the other usual cutesy characters, and his honest philosophy on life; not forgetting his lack of energy (or, I guess, ‘nua-ness’ in local context),” she said. “As a bento artist and food stylist, I work a lot with food, so the fact that Gudetama is an egg (and edible), makes him a super intriguing character. And it’s pretty hilarious because his character can take on many egg-forms — for example boiled egg, fried egg, omelette, and egg sushi and egg pudding.”

Gudetama Cafe Singapore is a partnership between homegrown brands Joe & Dough and The Soup Spoon Group, said The PR Salon, the public relations company managing the account. Details are still in the process of being approved by the Japanese principal partner. The company aims to share more details via an official press release by mid-November. 

The launch of the cafe’s official Facebook page is also pending approval. 

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