Deliveroo launches new subscription service for unlimited free food delivery

SINGAPORE — Find yourself using food delivery services more than three times a month? You may now save on delivery fees with food delivery firm Deliveroo's new monthly subscription service that offers unlimited orders with no delivery fees.

Customers who join the new islandwide Deliveroo Plus service, which charges S$10.90 a month, will not have to pay the usual S$3 delivery fee for an order.

With more than half of Singapore's food-delivery application users tapping such services more than three times a month, Deliveroo said in a press release on Tuesday (Oct 2) that its new subscription service will help them make some savings.

Deliveroo Plus will be offered free for the first month to users who sign up by November.

To register, customers need to log into their Deliveroo account, look for the option to sign up either in the basket at checkout or in the "account" section of the app or website.

Over the next few weeks, Deliveroo will be rolling out exclusive discounts and monthly promotions from participating restaurants to subscribers.

BACKGROUND

Deliveroo Plus was first trialled by the London-based company in the United Kingdom, where 50 per cent of its customers saved £25 (S$45) in the first two months, and one in 10 customers saved more than £75.

The subscription service is the latest enhancement it has made in Singapore. Last year, it opened its first delivery-only central kitchen in Katong, followed by another one in Kallang in April.

The central kitchens, which house several restaurants that prepare food for Deliveroo customers, make it possible for customers to order dishes from different outlets in one order.

The Kallang kitchen also has a self-collection feature for customers to pick their meal up in person.