Skip to main content

Advertisement

Advertisement

ESPN sports content to be featured on Mediacorp’s online platforms

SINGAPORE – ESPN's local and international sports content will be featured on Mediacorp's various online platforms, including Channel NewsAsia, TODAY and Toggle, in the coming months as a result of a multi-year agreement inked on Monday (August 6) between both media companies.

(2nd from left) Mediacorp Chief Commercial and Digital Officer Parminder Singh speaks during the ESPN and Mediacorp Strategic Digital Collaboration ceremony on August 6, 2018.

(2nd from left) Mediacorp Chief Commercial and Digital Officer Parminder Singh speaks during the ESPN and Mediacorp Strategic Digital Collaboration ceremony on August 6, 2018.

SINGAPORE – ESPN's local and international sports content will be featured on Mediacorp's various online platforms, including Channel NewsAsia, TODAY and Toggle, in the coming months as a result of a multi-year agreement inked on Monday (August 6) between both media companies.

The strategic digital collaboration between Mediacorp and ESPN will also see the former become the exclusive representative for all advertising sales in Singapore for ESPN.com. As part of the agreement, ESPN will launch a Singapore edition of its website (espn.com.sg) in the next few months to deliver a mix of local sports news and features, as well as coverage of popular sports leagues from around the world.

Sports fans here can expect a "world-class, mobile-first, video-rich platform" that will deliver coverage of football, golf, tennis, boxing, mixed martial arts (MMA), cricket, NBA, NFL, MLB, and more, said the joint press release by both companies.

With ESPN.com seeing over 930,000 users in Singapore on average each month, Mr Lance Peatey, its general manager for Southeast Asia, said the Singapore edition will be "relevant to Singapore sports fans".

ESPN is the first partner to join the Mediacorp Partner Network, which Mediacorp has launched to "create new possibilities" for the company and its partners, said Mr Parminder Singh, its chief commercial and digital officer. The partnership and sales offering will take effect on August 20.

The agreement will see Mediacorp bringing ESPN's sports content into its portfolio of digital assets that include over 50 products in four languages. According to the Nielsen Media Index, Mediacorp properties reach 99 per cent of people in Singapore weekly, 85 per cent of local viewers tune in to its seven free-to-air TV stations each week, and page views on its properties average 200 million views per month internationally.

Mr Singh noted that the partnership with ESPN is just a start, as "there is much more to come".

"Sports is the one we've started with… But just like sports, you have several other interests. There is property, there is automotive, there is food and so on," he said.

Mr Singh added that partnerships with "leading digital platforms focusing on specific consumer interests" will bring a greater variety of content to Mediacorp's platforms, and add to its existing focus on general news and entertainment.

"If you are advertising with us or if you are looking at our sales team for marketing solutions, not only do you have content that caters to general news and entertainment, but you have content that caters to specific consumer interests," he said.

 

Read more of the latest in

Advertisement

Popular

Advertisement

Stay in the know. Anytime. Anywhere.

Subscribe to get daily news updates, insights and must reads delivered straight to your inbox.

By clicking subscribe, I agree for my personal data to be used to send me TODAY newsletters, promotional offers and for research and analysis.